The automotive industry is evolving rapidly. With the rise of electrification, international trade and digital platforms, efficiency has become increasingly important. During the second instalment of the Remarketing Webinar Trilogy organised by Fleet Europe, TransConnect and CarOnSale explained how they collaborated to build a fully digitised workflow for car transport and remarketing.
The result: 20% lower transport costs, delivery times cut by half and a 99% delivery success rate.
The challenge: manual processes slowing growth
Founded in 2018, CarOnSale quickly became one of Europe’s largest B2B platforms for trading used cars. With more than 40,000 active users, 2,500 affiliated car dealers and 1.2 million vehicles processed annually through the platform, scalability was essential.
However, the company soon encountered a crucial bottleneck: vehicle transport.
“In the beginning, transport was a manual and fragmented process,” said Claus-Conrad Roth, director of OEM and new segments at CarOnSale. “We were faced with high transport costs, long delivery times and a lack of transparency. Every transport order required emails, phone calls and manual coordination. Not only was this time-consuming, it was also prone to errors.”
The four biggest pain points:
- High transport costs: limited volume bundling kept the cost per vehicle high.
- Long delivery times: limited planning and capacity meant vehicles sometimes waited weeks to be collected.
- Geographical dispersion: vehicles were spread across Europe, making efficient route planning difficult.
- Manual coordination: each order required individual handling, limiting scalability.
“If everything on the platform is digital – from auction to payment – but transport is still arranged through Excel sheets and phone calls, a crucial link is missing,” Roth said.
The solution: a strategic partnership with TransConnect
In December 2021, CarOnSale and TransConnect met for the first time. TransConnect, with 170,000 transports in 2025, 9,900+ routes and a network of more than 2,500 transport partners, proved an ideal partner to solve CarOnSale’s logistical challenges.
Jochen Witty, country manager Germany at TransConnect, said: “We believe in data-driven logistics. Our platform optimises transport through spot filling, uses real-time insights and enables full automation via API integration. For CarOnSale, this meant lower costs, shorter delivery times and seamless integration into their digital workflow.”
How does the collaboration work?
- Automatic transport booking: as soon as a vehicle is sold via CarOnSale, the transport order is automatically forwarded to TransConnect through a direct API connection.
- Fast planning: the transport order is immediately distributed across a network of more than 2,500 certified European transport partners — reducing costs and delivery times.
- Real-time updates: CarOnSale and its customers receive live status updates from pick-up to delivery.
- No manual intermediate steps: no emails, phone calls or spreadsheets. Everything happens digitally.
Result: a fully automated process with a 99% delivery success rate and an average delivery time of 4.4 days.
The results: more efficient, faster and more scalable
The impact of the collaboration is clear:
- Transport costs reduced by 20%: through spot filling, smart bundling and economies of scale.
- Delivery times reduced by 50%: from weeks to five working days (average 4.4 days).
- Full automation: no manual coordination required.
- Scalability: the system grows alongside CarOnSale’s international expansion.
Johannes Meyl, associate director of strategic operations at CarOnSale, said: “Our API integration ensures seamless collaboration. Transport is no longer a separate process but an integrated part of the CarOnSale workflow.”
Collaboration in figures
CarOnSale
- Founded: 2018
- 400 employees
- 40,000+ active users
- 1.2 million vehicles per year
- 30% market share D2D (DE)
- 40% cross-border transactions
TransConnect
- Established: 2014
- 82 employees
- 2,500+ transport partners
- 170,000 transports in 2025
- Average delivery time: 4.4 days
- 9,900+ active routes
Future: further automation and European growth
The collaboration does not stop with the current successes. Both companies are looking ahead to:
- Further optimisation of the API: more real-time data, dynamic ETA updates and self-service for exceptions.
- Expansion to new routes: faster delivery across Europe, particularly to the Netherlands, Austria, France and Poland.
- Deeper integration: linking transport data to pricing and analytics.
- Deepening collaboration: jointly building a fully integrated European logistics network.
Roth said: “Our ambition is to become the integrated operating system for B2B car trading. With TransConnect as our logistics partner, we can offer our customers speed, transparency and convenience.”
Conclusion: a blueprint for the industry
The story of TransConnect and CarOnSale shows how digital integration can transform an entire sector. By replacing manual processes with automation, data and collaboration, the companies have not only increased their own efficiency but also set a new benchmark for the European car trade.
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This article is based on the webinar Building your Digital End-to-End Workflow for Remarketing, organised by Fleet Europe on 10 March 2026. TransConnect is publishing this blog as part of its series on innovation in car logistics.
